FAQ
Frequently Asked.
Straight answers about the work, the ventures and how to get started.
Who is Daniel Kogan?
Daniel Kogan is the Founder & CEO of 1Digital® Agency. He started writing code in 1998, sold on eBay in its early days, and built and ran online fashion businesses, including iFashionMall.com and eModa®, before founding 1Digital® in 2012. In 2014 he and his wife, Hanna, co-founded Waterfront Gourmet, a Philadelphia café chain that is still operating, and Bali Espresso™, which imports and roasts coffee grown in the Bali mountains. Today he leads 1Digital® and its ventures: WorkspaceCMS.ai, GeniusEcommerce, and 1DigitalMarketing.com, which provides digital marketing services for service businesses and corporate websites.
Has AI automation always been part of the work?
No, and we would not claim it was. The work started in 1998 with eCommerce, search and online stores. AI automation is what we are building now, on top of 25+ years of learning what actually grows a business online.
What is 1Digital® Agency?
Founded in 2012, 1Digital® Agency is a team of designers, developers, strategists and marketers working on eCommerce design, custom development, SEO and PPC for online stores.
How is WorkspaceCMS different from WordPress?
WorkspaceCMS is a fully managed platform. Instead of worrying about plugin updates, security flaws, and speed optimization, our team handles the technical burden. It's built for anyone who wants a website that ranks and converts, starting at $89/mo.
Why did you build WorkspaceCMS?
We built WorkspaceCMS.ai out of necessity. More and more businesses outside eCommerce were asking us for websites, and we were tired of how stale WordPress had become. So we built the platform we wanted for ourselves first, then realized it was the answer for our customers, our friends and family, and anyone else who wants a website. Now we are building AI into it, so it gets smarter for everyone who grows with it.
Who is WorkspaceCMS for?
Anyone who wants a website. A local service business, a professional practice, a new venture, or a friend with an idea: if you would rather run your business than be your own webmaster, it is built for you.
Does WorkspaceCMS work with eCommerce stores?
We are working on it. A headless integration will let an online store run its content and pages on WorkspaceCMS alongside its eCommerce platform. For eCommerce builds today, 1Digital® Agency works on Shopify Plus, BigCommerce and custom builds.
Do you work with enterprise eCommerce brands?
Yes. Through 1Digital® Agency, we specialize in complex, high-volume eCommerce environments. We partner with Fortune 500 companies and enterprise brands on Shopify Plus, BigCommerce, and custom builds.
What is your approach to AI in SEO?
We don't use AI to spam content. We use AI-driven tools to analyze vast datasets, identify search intent gaps, automate technical site audits, and optimize conversion pathways. It's about enhancing human strategy with machine precision.
What is GeniusEcommerce?
GeniusEcommerce delivers data-driven digital marketing focused purely on eCommerce growth, built around search rankings and conversion rates.
What is 1Digital Marketing?
1Digital Marketing (1DigitalMarketing.com) provides digital marketing services for service businesses and corporate websites, the work that sits outside eCommerce.
What was eModa?
eModa® grew out of Europe Moda and Fusion, retail fashion stores in the Philadelphia area. In 2003 eModa.com became the online brand and the overall company. By 2006 it had opened a third retail store, in Atlanta, and was running a 30,000-square-foot warehouse in Philadelphia, and its showroom in New York's Fashion District thrived for more than two years representing some of the hottest denim brands from the Los Angeles fashion scene. eModa ran until 2010.
What did you do for Sailor Jerry?
As General Manager and Global Web Manager I grew the Sailor Jerry clothing brand: SEO and site optimization, curating the catalog, managing distribution, working with the designers and leading the team. I then helped license the clothing line to a large distributor in California so the brand could focus on its spirits.
Do you offer consulting or speaking?
Yes. Send an inquiry through the Work With Me page and choose executive consulting and speaking as the area that fits.
How do I start working together?
Send an inquiry through the Work With Me page with a short note on what you are building. Choose the area that fits best, whether that is enterprise eCommerce, a managed website, SEO and digital strategy, or executive consulting and speaking.
Ready To Scale?
Whether you need an enterprise eCommerce overhaul or a managed AI website for your business, let's build something that drives revenue.